Your team isn't resistant to change. They're exhausted by it. Research shows gains have to feel twice as large as perceived losses just to break even. That's why transformations fail and pilots work. Lower stakes, real data, and permission to fail create the safety teams need to actually try something new.

Everyone's chasing AI breakthroughs and growth hacks. But the companies that actually scale are doing something different: the boring work of documenting how their business creates value. Business architecture isn't sexy. It won't make headlines. But it's the difference between running a $5M company and scaling to $20M without everything breaking. You can't optimize what you haven't defined.